I still remember how, after exposure of Xinjiang cotton incident, brands like Adidas and Nike completely ignited wrath of Chinese over their Xinjiang cotton boycott.
Countless netizens staged a "shoe toss" on social media to express their patriotic resolve, with footage of pairs of Nike and Adidas limited edition sneakers being tossed and some thrown into a pile of fire.
These actions have also earned them countless accolades.
Following this, more and more people began to pay attention to Chinese national brands. Like Li Ning, Anta, etc., in recent years, both in terms of design and sales, they have followed big foreign sports brands and become light of domestic products and hearts of countless patriots.
But just as we thought that a domestic sports brand that had been in ruins for decades could finally be noticed and seen again, "Chen Yaojin" appeared halfway through.
He has a well-known name among his friends - "Putian Shoes".
I think that everyone who has bought shoes in micro-businesses and online stores is familiar with the three words "Putian shoes".
This is a representative of high-quality artificial shoes, manufactured in Putian, Fujian, and known worldwide for its slogan "Real than real shoes". In addition to being much less expensive than genuine shoes, whether it's craftsmanship, quality, or looks, they're almost so "real" that genuine products are questionable about durability.
One day, a blogger opened box and compared difference between Putian shoes and real shoes.
For example, a pair of AJ11 Kangkou was sold online for 2188 yuan, while a high imitation Putian costs only 835 yuan.
In addition to being at least half price, material of two pairs of shoes is almost same, even size and position of LOGO. Distinguish which pair is genuine and which is fake.
Moreover, some fake Putian shoes are more authentic than real ones.
In 2014, Wenzhou Quality Control Bureau specifically checked difference between Putian shoes and real shoes.
Let's take Adidas Z700 as an example. It is found that its material is same as that of counter natural shoes, wear resistance and folding resistance are almost same, but there is a slight difference in softness and hardness of sole.
Some shoe lovers even claim that soles of Putian shoes are more comfortable.
There are even anecdotes on Internet that comment on Putian shoes like this: If shoes you wear have not been glued for a year, then you are wearing Putian shoes.
Even NBA star Nick Yang Laihua once publicly praised fake "coconut shoes" on his social platform, and the dynamic positioning got even brighter.
Especially after "Xinjiang Cotton" incident, "Putian Shoes" became even more popular.
Not only did he place "We Use All Xinjiang Cotton" poster among his friends for first time, demonstrating his patriotic determination. Fashion bloggers have also publicly stated that their Adidas and Nike are made in Putian.
Thus, "Putian shoes" stood on the air vent and turned into a flying pig.