Lyst, a fashion search platform, selects popular items each season and comprehensively ranks them based on social media frequency, web search volume, view count, and online sales. We have selected 10 popular items from list to see must-have list of fashionable people this year.
BOTTEGA VENETA Padded Cassette (Women's No. 1 Q1 2020)Last year's British Fashion Awards winner of Brand of Year, Bottega Veneta received 2019 Breakthrough Brand of Year award from Lyst. A great contribution was made by new designer Daniel Lee, who, while retaining proprietary weaving technology, fully demonstrates his simple and subtle creative concept. The brand's outstanding performance continues into 2020. The Padded Cassette Bag became most popular bag at start of year. The designer replaced brand's iconic weave pattern with a 3D plaid pattern like old-fashioned music. cassette playing and interesting.
OFF-WHITE Arrow Logo Face Mask (Menswear No. 1 Q1 & Q2 2020)Among World's Most Popular Fashion Brands in Q1 2020 Announced Lyst, Off-White has topped list for quarter three times in a row. This year's epidemic has led to black fabric mask with brand's logo becoming most popular fashion item in menswear category. Although this mask has no medical effect or special function, it is out of stock and sold out worldwide, and online resale price has skyrocketed to over three times exaggerated sky-high price.
GUCCI X DISNEY Hoodie (Menswear #3 Q1 2020)2020 kicks off Lunar Year of Rat. released a series of products that immerse people in festive atmosphere of endless "rats". The Gucci-Disney collaborative series is one of this year's most popular series. Brand Creative Director Alessandro Michele integrates classic Mickey Mouse character into new season's work, from unique bags, luggage and ready-to-wear to cute and cheerful Mickey Mouse series. innocence.
BIRKENSTOCK Arizona Sandals with Double Straps (Womenswear No. 1 in Q2 2020)With return of Ugly Sandals, Birkenstock shoes, once popular, are back in center of attention. flashlight . Over past few years, brand has released collaborations with luxury brands Valentino, Rick Owens and Proenza Schouler that have gained a lot of popularity. In addition to co-branded model, many popular supermodels and stars have also supported it: Kendall Jenner, Gigi Hadid, Leonardo DiCaprio and Usher appeared in front of camera in these shoes, which increased number of searches for this pair. sandals by 225%.
LOEWE Basket Bag (Womenswear No. 3 Q2 2020)When it comes to signature straw bags, Loewe Large Bag in woven fabric with leather trim is definitely on list . Launched by brand's creative director Jonathan Anderson, iconic medium version is most popular in woven bag range. This versatile and dainty bag is hand-woven in Madrid from raffia. Adjustable brown leather straps and an embossed logo patch on body. the bag repeats this.
PRADA Nylon & Gabardine Shorts (Women's #6 in Q2 2020)Sporting goods made up bulk of hotspot list in epidemic-hit first half of year. . On women's list, sporting goods include Calvin Klein sports bras, Prada boxer briefs, and Nike tennis skirts, accounting for nearly half of them. In addition, fashion interpretations of internet celebrities such as Pernille Theisbeck and Marie von Behrens have also greatly increased search volume and popularity of Prada boxers.
MARINE SERRE Crescent Moon Stretch Top (Womenswear No. 2 in Q3 2020)In July of this year, in Beyoncé's The King of Black, she and dancers wore a Marine Crescent Serr. jumpsuit prompted thousands of buyers to search for "half-moon tops". In addition, BLACKPINK, Adele, and Kylie Jenner also interpreted top in their work and personal social media respectively, causing a 426% surge in search volume for the French designer.
GANNI Leather Balloon Sleeve (Women's No. 7 Q3 2020)One of fashion trends that can't be ignored this year is elegant retro puff sleeve design. A social media trending puff sleeve dress is leather skirt by Ganni. Neat and simple fit, versatility and personality, whether it's casual sneakers or elegant high heels for a dressy look. look, it fits well. No wonder so many hipsters love it.
Used CHANEL Classic Double Flap Bag (2020 Q1 Ladies No.10 and Q3 Ladies No.8)In just six months, resale prices of Chanel Classic Classic Bag have jumped by about from 4900 to 5800 dollars. Searches for Chanel increased by 67% in September 2020, according to Lyst, with classic flap bag racking up a whopping 2,000 page views over period. Although this Chanel handbag was released in 1980s, it is still an indispensable fashion item in hearts of women and has retained amazing value over years.
DIOR X NIKE AIR JORDAN 1 High OG Sneakers (Menswear No. 1 Q3 2020)Cross-border collaborations between luxury boutiques and sports brands have become norm, ushering in waves of luxury sports trends. As part of Dior's early fall 2020 menswear line, brand teamed up with Jordan Brand to create highly anticipated Air Dior capsule series, which has become one of most viewed collaborations of 2020. Among them, most sought-after item is the limited-edition Air Jordan 1 OG Dior sneakers, which are divided into high and low. are being launched.
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