In recent years, many fashion brands have made great efforts to move towards sustainable development, among which Uniqlo has also actively strengthened important task of sustainable fashion. In order for people all over world to pay more attention to green development, we have also introduced you to the global ambassador of sustainability, that is, Doraemon in green!
I thought that Uniqlo would cast celebrities in this important role, but I didn't expect it to be Doraemon, who is loved by everyone, big and small, which surprised me a lot! This Doraemon, which has been given responsibility for sustainability, also changed iconic blue color to a green coat, symbolizing environmental protection, to match theme of environmental protection, becoming a shining star of brand! You noticed? Even Uniqlo sustainability logo has been replaced with the same color system!
At press conference earlier, Doraemon also greeted everyone! And expressed hope that we can work together to create a bright future! And very sweet Global Sustainability Ambassador also said that he enjoys playing in a clean ocean and took opportunity to tell everyone to take care of health of our beautiful ocean!
This time, announcement is made not only for Doraemon to wear new green clothes, but also to declare brand's commitment to sustainability. I believe that Doraemon from "future" we came from will accompany us all. a better future. Look forward to green Doraemon coming to Uniqlo platforms and stores around world!
⬇️ Uniqlo brand ambassador, Japanese actress Haruka Ayase