The girl group ITZY, very popular in South Korea, recently returned with their new album CHECKMATE. The Sneakers title track not only topped South Korean Bugs music chart, but also sold over 720,000 copies of their mini album. , making it group's best pre-sale album. The popular girl group ITZY not only focuses on music field, this time they have also been chosen by CHARLES & KEITH as global image representative of autumn 2022 collection, spreading their charm to fashion industry!
At this new identity, ITZY team expressed excitement and anticipation: “I'm honored to be spokesperson for CHARLES & KEITH's new global image! We will use design details of bags and shoes to show fans who love fashion in all aspects. Show unique fashion spark between CHARLES&KEITH and ITZY."
The main design axis of this series will be Lula patent leather series. The unique visual language and shooting techniques highlight bright and full brilliance of patent leather. Like every member of ITZY with a unique personal style, they will show their true selves and always radiate a calm, radiant confidence. As an indicator of today's pop culture, ITZY's songs are filled with spirit of independence, constantly encouraging fans to express their true selves and live boldly and fearlessly; as brand co-founder Keith Wong said: "ITZY girls courage to act Their true image matches brand's beliefs, which is main reason for inviting them to join CHARLES & KEITH family."