The visual level of shoes cannot be improved without use of decorative patterns. This technique is very common in athletic shoe design. The use of decorative patterns can enhance theme and give finishing touch, as well as enhance beauty of piece by making shape of piece richer and more layered. Many products use corporate LOGO as a decorative pattern in design of top surface, which not only plays a decorative role, but also serves as a de facto trademark that can be said to kill two birds with one stone.
Some specialty patterns, logos or corporate logos are individually and imaginatively designed to have a particular form of beauty and special meaning. When designers use these elements correctly, they get unexpected results. The specific operation is to put a lot of effort into choosing and understanding color and shape, as well as position of use, so as not only to reflect beauty of decorative pattern itself, but also to form an integral whole with upper and sole. It requires both harmony and beauty of decorative pattern. The design of decorative pattern is not to design all beautiful and connotative things on upper that will make shoe look sloppy and shapeless.
This will not only not enhance aesthetic feeling, but will also give opposite effect. Designers must think over and over again when designing a decorative pattern. Bring most appropriate shape to design of entire shoe, making it a bright spot without destroying overall atmosphere. For example, use of auspicious cloud patterns not only highlights Olympic theme, but also has strong Chinese cultural characteristics.
The LOGO of major sports brands not only marks their own "identity", but also plays role of decoration. The use of decorative patterns should take into account relationship between last, upper, sole and decoration of shoe. Use everything to set off embellishment and use embellishment to enhance whole This is best summary of decorative pattern design in athletic shoe design.