The Air Jordan III was officially released in 1987. This is indeed first generation of air cushion shoes, first time Nike has used a visible air cushion located in sole of this shoe. This is also first time Jordan series has used trapezoid logo, and logo has been officially featured on various Jordan brand products since then.
The AJ3 is third authentic basketball shoe in Nike Jordan series, released in 1987. It can be said that this is a glorious start to entire series of flying men. The AJ3 has too many intoxicating patterns, a large number of burst cracks on upper surface, a brighter Jump man logo and many other design elements that have continued. to this day and even a classic, and even still influences today's sneaker design.
The third generation of AIR JORDAN utilizes AIR MAX air cushion used in running shoes to provide a high degree of cushioning and stability. The shape has been changed to a 3/4-cylindrical shape, which helps Jordan exhibit amazing elasticity, and speed has become Jordan's best weapon. As for tongue, for first time, a humanoid pattern design based on Jordan's flying stance was applied, combined with fact that Joe Tan won title of [Performance Champion] and [Defensive Player of Year] in second year of NBA. The third generation of JORDAN is very popular on market. During this time, Jordan and acclaimed director Spike Lee starred in television commercials, which also became subject of discussion among fans. The third generation Jordan is true first generation of air cushion shoes, air cushions can be seen on outsole, and trapezoid logo is used for first time. It was officially published in 1987 and reissued in 1994 and 2001.